That’s it. Finished. I am no longer passionate about raising awareness of social anxiety.
Why? I just read this article. It says, “Passion is something that takes place in a bedroom not a boardroom.” Except that in my case it should say, “Passion is something that takes place in a bedroom, not a personal computer.” Outside the bedroom, passion is a cliché.
The only trouble is, I don’t know what to replace it with. My goal is to raise awareness of social anxiety? Shouldn’t “goal” be reseverved for the football pitch? My ambition is to raise awareness of social anxiety? Isn’t “ambition” a word for job fairs?
The jury’s still out on this. No, I don’t mean that – I’m not in a courtroom.
PS I’m not poking fun at the article, which was written by a cousin of mine. I agree that marketing needs to be stripped of meaningless words. But I’m not a company; I’m just me. Please may I still be passionate?
Miriam Drori, Author 
8 replies on “Passion is Out”
Please keep your passion. I’m of the opinion passion isn’t bound to a specific place and time. It’s passion that is a driver in whatever you feel “passionate” about.
Passion, come back! You’ve been reprieved.
The English language has many words,which work really hard by meaning more than one thing. It is a shame to rob them of these extra meanings and exclude them from ambiguity and comic potential. 😉 Sue
I’ve come to the conclusion that puns are frivolous. And I like them 🙂
So do I – and other jokes relying on wordplay . Sue
Punderful! (sorry).
I write marketing stuff for a living and I try very hard not to use the cliches, but it’s tough. You have to get across some complex ideas (I work for a scientific charity) with simple words. It’s easy to fall into the habit of using the old favourites like passionate and goal and vision and mission. I’d be lost without my thesaurus!
It must be tough to find new ways of saying the same things. It’s even hard to avoid clichés in creative writing.