That’s it. Finished. I am no longer passionate about raising awareness of social anxiety.

Why? I just read this article. It says, “Passion is something that takes place in a bedroom not a boardroom.” Except that in my case it should say, “Passion is something that takes place in a bedroom, not a personal computer.” Outside the bedroom, passion is a cliché.

The only trouble is, I don’t know what to replace it with. My goal is to raise awareness of social anxiety? Shouldn’t “goal” be reseverved for the football pitch? My ambition is to raise awareness of social anxiety? Isn’t “ambition” a word for job fairs?

The jury’s still out on this. No, I don’t mean that – I’m not in a courtroom.

PS I’m not poking fun at the article, which was written by a cousin of mine. I agree that marketing needs to be stripped of meaningless words. But I’m not a company; I’m just me. Please may I still be passionate?

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