Categories
Social anxiety

Passion is Out

That’s it. Finished. I am no longer passionate about raising awareness of social anxiety.

Why? I just read this article. It says, “Passion is something that takes place in a bedroom not a boardroom.” Except that in my case it should say, “Passion is something that takes place in a bedroom, not a personal computer.” Outside the bedroom, passion is a cliché.

The only trouble is, I don’t know what to replace it with. My goal is to raise awareness of social anxiety? Shouldn’t “goal” be reseverved for the football pitch? My ambition is to raise awareness of social anxiety? Isn’t “ambition” a word for job fairs?

The jury’s still out on this. No, I don’t mean that – I’m not in a courtroom.

PS I’m not poking fun at the article, which was written by a cousin of mine. I agree that marketing needs to be stripped of meaningless words. But I’m not a company; I’m just me. Please may I still be passionate?

By Miriam Drori

Author, editor, attempter of this thing called life.

8 replies on “Passion is Out”

I write marketing stuff for a living and I try very hard not to use the cliches, but it’s tough. You have to get across some complex ideas (I work for a scientific charity) with simple words. It’s easy to fall into the habit of using the old favourites like passionate and goal and vision and mission. I’d be lost without my thesaurus!

All spamless comments are welcome.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s