I’m… like… confused about why… like…  people… like… like, if you… like… know what I mean.

Facebook is the mother of likes, I think. It has many objects you can like. Posts, comments, pages, photos. In WordPress, you can like blog posts.

But why? Why does anyone like anything? Possibly you:

  • Just want to show you like the object.
  • Want to show you agree with the object.
  • Don’t have anything particular to say about the obect.
  • Are to lazy to say anything about the object.
  • Don’t particularly like the object but want to encourage the person who created or posted it. Saying, “This is awesome!” would be going too far, but one click of a like… well, that’s OK if it makes someone feel good.

While these can all be valid reasons, surely when you click that four-letter word you’re aware that you’ve made yourself  visible to a lot of people, some of whom might know you or know of you, but most of whom will not. Surely you’re aware of the possibility that some people might want to know more about this person who clicked this button.

In WordPress, in order to like a post you need to have defined a gravatar. I have no idea why it works in this way, but it does. A gravatar is a sort of profile. It tells people things about you. In particular, when you define your gravatar, or when you edit it, you can add links to it. You can direct people to your blog, Facebook page, Twitter profile or whatever you like.

And this leads to the reason why I’m confused.

Confused

Of the (currently) five people who liked my last post, only one has any link at all on their gravatar. And that one contains two links that no longer exist and no link to the author’s blog, although I know he has one.

And I ask myself

WhySurely most people who press like, especially on a blog post that is usually viewed by other bloggers, are interested in publicity. Surely they want new followers and are keen for others to find them.

So why don’t they all update their gravatars and include links to their blogs/websites/social media profiles? Perhaps they:

  • Don’t know how to.
  • Can’t remember their password.
  • Can’t be bothered.
  • Other (please state).

Those problems can be solved. I think it’s important to solve them. Don’t you?

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