Someone in my family qualified as an optician and found a job in a large UK company. On her first day, she was told to recommend glasses to everyone, whether they really needed them or not. She left that job and went into another field entirely.

Last weekend’s edition of the Yediot Aharonot newspaper had an article that highlighted a similar situation in the two big book store chains here. Employees are given a list of books to recommend. It doesn’t matter whether they’ve actually read those books or not, they have to recommend them. And if they succeed in selling enough of them, they are rewarded with bonuses and trips abroad.

I’ve hardly ever asked for a recommendation for a book in a shop. I certainly won’t do that any more.

Is this how it works? Is this what happens all over the world? Can this be stopped?

Advertisements